Record Setting Year On Smart Tech Sales Projected For The 2018 Holidays
US consumers are expected to spend as much as $96.1 billion on smart tech gadgets in the approaching 2018’s holiday season. Many of the top categories this holiday season involve voice technologies of some kind, such as smart speakers, smart home devices, smartwatches and wireless earbuds.
However, the most-desired tech gifts on consumer wish lists are televisions, building on a trend to high-ticket hub devices.
Sight and sound driven tech will rank at the top this year. Televisions and smart speakers having visual displays are the top gift choices. Shoppers used voice in a variety of forms – smartphones, smart speakers, smartwatches, and more. Smarter speakers are getting added on the list, with most of them being voice compatible. Tech has changed the way we buy gifts.
According to a study, 22 million units of smart speakers will be sold before the end of 2018 which will result in an increase in sale by 44% from last year. Drones are also quite popular with the category expecting an increase in sales by 8%. Tech also plays a key role in how the people will be shopping this holiday season. Some prefer online shopping while others in a brick-and-mortar store.
Source: https://www.retaildive.com
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